I’ve got a new Instagram page. I’ve filled out the bio, posted a few good images, and even had a few friends follow it. How do I grow my followers from here?

If you want to get more followers on any social platform, you need to engage. The more your account grows and the wider your network gets, the more followers you’ll accumulate over time.

Post Frequently

People won’t follow your page if there’s nothing on it. Before you make a push to get more followers, make sure that your feed is full of consistent, high-quality posts. You don’t have to post every day, but try to publish a relevant image at least a few times a week. If you’re worried about forgetting to post, try Instagram’s partner scheduling features, which allows you to set up multiple posts in advance.

Link to Your Feed

One quick way to increase your Instagram followers is to make use of your preexisting network. If you already have a website or public profile, add a link to your Instagram feed in a place where others will see it. If the account is for a brand, try linking to it in your weekly newsletter. You can also send out an update altering friends and fans to your new Instagram page; you never know which of your contacts might have an account.

Like and Comment

The first criteria for an Instagram follower is someone who already uses Instagram – so guess where you’ll find them? Follow accounts related to your topic or identity, and make sure to like and comment on the photos they post. Other users will see your interactions, click on your profile, and follow you. Remember that each of your comments is a potential ad for your page; everything you post online should reflect the identity you want to present.

Explore Hashtags

Popular hashtags come with their own set of viewers who might be interested in following your feed. Click through hashtags related to your page and pick a few to work with. Create quality posts related to these topics and remember to tag them in the description. The more relevant the content is, the more views it will get, and the more followers you’ll see in return. Once you have a small following, you can also try creating your own hashtags to draw even more interest.

Stay Consistent

You don’t just want to get more Instagram followers; you also want to keep them. You can attract followers on any platform by providing content they’re interested in, and keep them by continuing to provide that same quality content. Understand the core identity behind your page, and apply that identity to the different kinds of content you produce.

If I want to grow my followers, I need to grow my account, and that means posting more photos that my existing followers want to see. Engage with your followers, keep a consistent identity, and continue to post relevant content. If your keep your feed high quality, you’ll quickly see results.