15 Dec Is There A Difference Between Local SEO & Organic SEO?
As a business with an online presence, you’re aware that your SEO campaign can be categorized as local or organic, but can it be both? Knowing the similarities and the differences between the two help you determine which offers the most fruitful results for you.
Use this guide to understand why each is important and how they play into how your customers find and visit your website through local map pack searches or an organic listing search option.
Let’s get into what it is to conduct a local search.
What You Need to Know About a Local Search
Local searching relies on a geographic location to provide relevant results. What happens is that you choose to enter a keyword or string of keywords that help you find the information that you’re looking for. By typing industry + location, the search engine recognizes that a local search is what you’re trying to achieve.
It’s important to use this type of search when you’re looking for businesses in the area to patron. For example, if you’re hungry and want to find restaurants in a city that prepare Chinese food, you’ll want to narrow your search to local establishments because you’re not going to hop on a plane to eat dinner in a city in another state or country.
By typing in “CITY + Chinese food,” you’re presented with a list of options in the near vicinity of the location you’re currently in. Narrowing the search is as easy as choosing the restaurants closest to you and ignoring the rest of the options that may be difficult to get to if you don’t own a car or are willing to take a taxi to them.
Local SEO 101
A local search engine optimization campaign is very different than standard organic search engine optimization. As a business, you want to increase your online presence as naturally as possible. By choosing words and phrases that appear in local searches and applying them to your content, you’ll show up in the search results more frequently. You’ll be closer to that coveted first spot on Google, too.
It’s well-known that people don’t look past the first page of results when searching for a business to visit in the area. Few even consider any listing past the first five. You need to take advantage of local search engine optimization practices so that you can maximize your exposure when your customers do a local search.
Everything below the local results is considered organic results. Despite containing the keywords or phrases used in the search, they are not relevant locally. They are, however, considered organic because they naturally appear in the search engine without being a paid advertisement. The results are localized organic.
What You Need to Know About an Organic Search
When a search is void of local intent, it’s considered organic by the search engine. It is looking for general information versus location-specific information. Rather than search for restaurants to eat at that serve Chinese food, maybe you want to make your cashew chicken at home. You want to find a recipe that includes the ingredients you have on hand so you put your chosen keywords in and wait for the search engine to work its magic.
Ranking websites is a complicated task that takes into consideration numerous factors. In addition to keywords, things such as grammar, spelling, outbound, and inbound links, and tags are things that the search engines take into account. There is no way to ‘cheat’ the system. There are, however, ways to increase the odds of you showing up in web searches more frequently by ranking locally and organically.
Ranking in Local vs. Organic Searches
Businesses with a physical location want to rank higher in local searches. They want people to be able to visit their brick-and-mortar locations with greater ease. It applies to small businesses such as local grocers, real estate agents, and restaurants. If your business is solely online, local searching matters little to you because you may not even have a physical address listed online for your business. You may choose to use a P.O. box for privacy purposes.
When Should Local Businesses Be Concerned with Organic Searches?
When your brand has a blog, it can be potentially beneficial for you to show up high on the list for local and organic searches. After all, more traffic to your website could lead to more traffic to your brick-and-mortar location. Organic SEO makes your website more visible because it allows you to rank high for a keyword-based on the industry you’re in. Local search engine optimization makes it so that people in a certain city or area can find you, too.
Why Local SEO Matters
Time is of the essence when it comes to local searching. It’s known that 50 percent of people who search for a local business visit within 24 hours of their inquiry. Having good information listed online for them to access is imperative. Creating consistent NAP info across the board helps. NAP refers to Name, Address, and Phone Number. Including the hours that you’re in operation is of great help, too.
Why Organic SEO Matters
Organic SEO doesn’t limit the possibility of someone in another location finding you. It’s not as specific as a local search is. As long as the keywords match the content, you’ll find your way organically. Stuffing your website or blog with an endless string of keywords does not help. Instead, focus on the ones that your target audience searches for most and make sure to put them into your text naturally.
How to Use Local SEO to Increase Your Organic SEO Reach
There are things you can do that will increase your reach by ranking locally and organically. Claiming your business page on the different directories allows you to link back to your website, which improves your organic SEO reach. Making sure that each listing contains accurate information about your business including its name, address, and phone number, helps the search engines pull up your information whenever a person performs a local search.
Local and organic SEO can help you rank higher on the search engines. If you don’t put the time and attention into doing them correctly, however, you’ll feel the repercussions of your actions quickly. Lost business happens daily all because businesses don’t take the time to learn what they can about SEO and implementing strategies that allow ranking locally and organically.
Put yourself in your customer’s shoes. Think about how frustrating it is to look for a business that you can’t find easily online. Or, if you do find it, you’re not able to locate its address, phone number, or hours of operation. Do everything in your power not to be that type of business online! Contact Earning Wise Digital Marketing today!